Mar 28, 2024  
Fitchburg State University 2015-16 Undergraduate Catalog 
    
Fitchburg State University 2015-16 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Concentration, Business Administration, B.S.


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Bachelor of science in Business Administration


Chairperson
Program Manager
Joseph McAloon Diane Caggiano

Program Objectives

Students who graduate from the Business Administration program are equipped with a knowledge of business theories, policies, and procedures and are prepared to take a responsible position within the world of business. The program refines a student’s commitment to personal values and moral excellence as well as professional competence.

Program of Study

The degree offered by the Business Administration Department is the bachelor of science degree. The curriculum is based in the Liberal Arts, coupled with a sufficient mix of professional courses and a variety of practical business experiences.

The Bachelor of Science in Business Administration requires completion of the 48-credit liberal arts and sciences (LAS) core, the specific requirements for the major, minor, and/or concentration that is chosen, several additional LAS courses required for the major, and elective courses, for a minimum of 120 credits.

Bachelor of science in Business Administration Concentrations

  • Accounting
  • Finance (only offered at night)
  • Management (online option available)
  • Marketing

Requirements for the Major in Business Administration


Concentrations/Options

The Business Administration Program at Fitchburg State University includes concentrations in one of three areas of business: accounting, management and marketing. (Finance is currently available only in the evening.)

Note:


The courses beyond the core curriculum are open only to Business Administration majors. These upper-level courses are not transferable from another college if they are required within a student’s concentration.

* Junior/Senior Writing Requirement
** Speaking/Listening Requirement
*** Computer Literacy Requirement

Concentration for the Major in Business Administration


Note:


Please note: Additional free electives may be required to reach 120 total.

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