Jun 16, 2024  
Fitchburg State University 2013-14 Graduate Catalog 
    
Fitchburg State University 2013-14 Graduate Catalog [ARCHIVED CATALOG]

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COMM 8114 - Social Marketing


3 cr.
Social marketing utilizes techniques from the field of marketing to address social issues mainly through changing the behavior of target groups that benefit society. The focus is on the consumer, learning what people need to make life changes. In this course, students will learn the techniques to design and intervene in social issues a community faces.



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