Mar 29, 2024  
Fitchburg State University 2015-2016 Graduate Catalog 
    
Fitchburg State University 2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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MGMT 9330 - Marketing Communications


3 cr.
This course presents the elements in the marketing mix that deal with the promotion of goods or services. The course covers advertising, sales promotion, public relations and publicity. The characteristics of each form of promotion are evaluated with respect to varying market situations. The focus of the course is on the managerial aspects of communication design, development, implementation and appraisal.

Prerequisite(s): MGMT 9160 .



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