EDLM 9015 - Public Relations Tools for Leaders

3 cr.

Leaders are successful only when they win support for their programs. This course provides leaders with the tools to develop the public relations strategies, plans and campaigns that bring success within reach. More practical than philosophical in its approach, this course emphasizes audience analysis and long range planning while providing proven techniques for using the news media, writing effective speeches, synchronizing community relations initiatives and managing a bad news crisis. At the end of the course, each leader will have a tailored action plan and the wherewithal to implement it.