Mar 29, 2024  
Fitchburg State University 2019-2020 Graduate Catalog 
    
Fitchburg State University 2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MGMT 9160 - Marketing Management


3 cr.
The course embarks on a detailed study of concepts and procedural alternatives in the delineation of the market target. In addition, the course covers the development and implementation of the marketing mix and the control and analysis of the total marketing effort.



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