COMM 9072 - Persuasion in Context: Communications for Marketing, Advertising, and Public Relations

3 cr.

This course exposes students to the theories, strategies and techniques of designing managed communications campaigns for marketing, advertising, and public relations professions. Students will explore relevant communication theories of persuasion and past practices in professional persuasion contexts. Based on their developing understanding, students will form small entrepreneurial design teams to create and evaluate campaigns for clients of their choosing. Final designs will be presented formally in appropriate written and oral forms.