Mar 29, 2024  
Fitchburg State University 2020-2021 Graduate Catalog 
    
Fitchburg State University 2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MGMT 9600 - E-Commerce


3 cr.
This electronic business course develops students’ understanding and management of new ways of strategic thinking, marketing and doing business in the digital economy. The course is targeted to individuals who will pursue leadership positions in electronic business and Internet marketing groups, whose business and strategic models are changing dramatically. Students should have a familiarity with the Internet and have completed courses in marketing and management.



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