COMM 8021 - Integrated Social Media

3 cr.

This course offers students the opportunity to learn about advanced applications of social media and produce high quality content for organizations. Issues such as search engine optimization, workflow, convergence, production of culture, conscientious posting, and coordination between networked audiences and publics will be addressed, This course examines communication theory and practices, how they are integrated and illustrated. in social media, and how it affects users and producers. Modern social media are ever-evolving toolsets and distribution platforms, and they are linked by a core set of skills and best practices, This course applies those core skills and practices to user organizations as they relate to business and communicative contexts.