Jul 20, 2024  
Fitchburg State University 2023-2024 Undergraduate Catalog 
    
Fitchburg State University 2023-2024 Undergraduate Catalog
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BSAD 4300 - Sales Management


3 cr. 3 hr. Day course offered in the Fall. Also offered evenings.

This course enhances the students’ understanding of and skills for managing the selling function. The emphasis of the coursework is on personal selling as an element in the marketing mix.

Prerequisite(s): BSAD 2040 .



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