Oct 31, 2024  
Fitchburg State University 2023-2024 Undergraduate Catalog 
    
Fitchburg State University 2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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BSAD 4310 - Retail Marketing


3 cr. 3 hr. Day course offered in the Spring.

This course introduces the student to the nature and scope of retail marketing and management. The course includes the structure of retailing, merchandising, buying, pricing, promotion and organization, as well as management of the retail firm.

Prerequisite(s): BSAD 2040 .



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