Jul 21, 2024  
Fitchburg State University 2023-2024 Undergraduate Catalog 
    
Fitchburg State University 2023-2024 Undergraduate Catalog
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BSAD 4320 - Industrial Marketing


3 cr. 3 hr. Day course offered in the Spring.

This course centers on the marketing of goods to industrial firms, governmental agencies and other organizations included within the industrial market. The areas covered in the course include distribution channels, pricing policies, product planning and market strategy.

Prerequisite(s): BSAD 2030 .



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