COMM 3025 - Social Media Advertising and Public Relations

3 cr. 3 hr. Day course offered every Spring semester.

Explores and defines content creation strategies for various media and platforms. Students will propose portfolio pieces that match advertising packages across multiple modalities, and will draft material that illustrates how to shift messaging across social media and advertising packets across platforms. Students draft marketing strategies, social media campaigns, PR outreach strategies, and learn to leverage relationships to craft materials that reflect holistic and engaged social media strategies.