|
Sep 07, 2024
|
|
|
|
MGMT 9330 - Integrated Marketing Communications 3 cr. This course presents the elements in the marketing mix that deal with the promotion of goods or services. The course covers advertising, sales promotion, public relations and publicity. The characteristics of each form of promotion are evaluated with respect to varying market situations. The focus of the course is on the managerial aspects of communication design, development, implementation and appraisal.
MGMT 9330 can be used as a course substitution for MGMT 9160.
Add to Portfolio (opens a new window)
|
|