MGMT 9300 - Marketing Strategies

3 credits

The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision-making focus, together with the programmatic themes of globalization, leadership, teamwork, and ethics.