Marketing Concentration, Business Administration, B.S.

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Business Administration

Chairperson, Business Administration
Diane Caggiano
Professors	Associate Professors	Assistant Professors	Instructor
Diane Caggiano	Beverly Hollingsworth	Andrew Chan	Kevin Wall
Michael Greenwood	Kwahng Kim	Francis Morrison
James Noonan	Joseph McAloon	Audrey Pereira
	Charles Wellens	Reneé Scapparone
		Gary Vostok

Objectives for the Program in Business Administration

The Business Administration Department prepares each student to take a responsible position within the world of business equipped with a knowledge of business theories, policies, and procedures.

The curriculum is based in the liberal arts, coupled with professional courses and a variety of practical business experiences including the opportunity for experiential learning through internships, structured to give the participant an opportunity to apply the theory of the classroom to a specific work experience.

Accreditation Standards

Accredited by the International Assembly for Collegiate Business Education (IACBE).

Requirements for the Major in Business Administration

Concentrations/Options

The Business Administration Program at Fitchburg State University includes concentrations in one of three areas of business: accounting, management and marketing. (Finance is currently available only in the evening.)

Core Curriculum

BSAD 2010 - Introduction to Financial Reporting 3 cr.
BSAD 2020 - Introduction to Managerial Accounting 3 cr.
BSAD 3200 - Principles of Management 3 cr.
BSAD 3300 - Fundamentals of Marketing 3 cr.
BSAD 3400 - Basic Finance 3 cr.
BSAD 3500 - Business Law I 3 cr.
BSAD 4890 - Business Policy and Strategy 3 cr. *

Liberal Arts and Sciences Requirements

SPCH 1000 - Introduction to Speech Communication 3 cr. **
ECON 1100 - Principles of Economics: Macroeconomics 3 cr.
ECON 1200 - Principles of Economics: Microeconomics 3 cr.
BSAD 1700 - Introduction to Computer Information Systems for Business 3 cr. ***
MATH 1800 - Business Statistics 3 cr.
MATH 2200 - Calculus for Business 3 cr.

Note:

The courses beyond the core curriculum are open only to Business Administration majors. These upper-level courses are not transferable from another college if they are required within a student’s concentration.

* Junior/Senior Writing Requirement
** Speaking/Listening Requirement
*** Computer Literacy Requirement

Concentration for the Major in Business Administration

Marketing Curriculum

BSAD 3310 - Consumer Behavior 3 cr.
BSAD 3320 - Market Research 3 cr.
BSAD 3330 - Advertising 3 cr.
BSAD 4880 - International Business Management 3 cr.

In addition, three marketing electives (from list below) are also required:

BSAD 3340 - Small Business Management 3 cr.
BSAD 3800 - Digital Commerce 3 cr.
BSAD 4300 - Sales Management 3 cr.
BSAD 4310 - Retail Marketing 3 cr.
BSAD 4320 - Industrial Marketing 3 cr.
BSAD 4330 - International Marketing 3 cr.
BSAD 4340 - Developing Marketing Strategies 3 cr.
18 semester hour electives