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Dec 21, 2024
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Fitchburg State University 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Concentration, Business Administration, B.S.
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 Return to: Undergraduate Day Programs
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Business Administration
Chairperson, Business Administration
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Reneé Scapparone
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Professors
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Associate Professors
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Assistant Professors
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| Diane Caggiano |
Audrey Pereira |
Andrew Chan |
| Michael Greenwood |
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John Crawley |
| Beverly Hollingsworth |
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Francis Morrison |
| Kwahng Kim |
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| James Noonan |
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Objectives for the Program in Business Administration
The Business Administration Department prepares each student to take a responsible position within the world of business equipped with a knowledge of business theories, policies, and procedures.
The curriculum is based in the liberal arts, coupled with professional courses and a variety of practical business experiences including the opportunity for experiential learning through internships, structured to give the participant an opportunity to apply the theory of the classroom to a specific work experience.
Accreditation Standards
Accredited by the International Assembly for Collegiate Business Education (IACBE).
Requirements for the Major in Business Administration
Concentrations/Options
The Business Administration Program at Fitchburg State University includes concentrations in one of three areas of business: accounting, management and marketing. (Finance is currently available only in the evening.)
Liberal Arts and Sciences Requirements
Note:
The courses beyond the core curriculum are open only to Business Administration majors. These upper-level courses are not transferable from another college if they are required within a student’s concentration.
* Junior/Senior Writing Requirement
** Speaking/Listening Requirement
*** Computer Literacy Requirement Concentration for the Major in Business Administration
In addition, three marketing electives (from list below) are also required:
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