Marketing Concentration, Business Administration, B.S.

Bachelor of science in Business Administration

Program Objectives

Students who graduate from the Business Administration program are equipped with a knowledge of business theories, policies, and procedures and are prepared to take a responsible position within the world of business. The program refines a student’s commitment to personal values and moral excellence as well as professional competence.

Program of Study

The degree offered by the Business Administration Department is the bachelor of science degree. The curriculum is based in the Liberal Arts, coupled with a sufficient mix of professional courses and a variety of practical business experiences.

The Bachelor of Science in Business Administration requires completion of the 48-credit liberal arts and sciences (LAS) core, the specific requirements for the major, minor, and/or concentration that is chosen, several additional LAS courses required for the major, and elective courses, for a minimum of 120 credits.

Accreditation Standards

Accredited by the International Assembly for Collegiate Business Education (IACBE).

4+1 Program Admission and Policy Information

Students admitted into this program can take up to 6 credits of graduate coursework in their Senior year. To remain qualified for enrollment in graduate courses students must have a GPA of 3.5 or higher to register for a graduate course and must maintain this GPA throughout their Senior year. The graduate courses available to 4+1 students is determined by the department and students will choose from a pre-determined department list which courses they plan to complete at the end of their Junior year. Students will also be able to choose which MBA concentration they plan to move into when they choose which courses they would like to enroll in during their senior year. The 6 graduate credits earned during the student’s senior year will count towards their graduate degree. Credits earned will not count towards a student’s undergraduate degree.

Students who graduate at the end of their Senior year in good standing with a GPA of 3.5 or higher and have earned a grade of B or higher in their completed MBA course or courses may continue taking classes in the MBA program in the first summer term B after their undergraduate degree has been conferred.  Students who have been admitted to the 4+1 program and are eligible for continuing in the MBA program after the conferral of their Undergraduate Degree must enroll in their next MBA course by the 2nd semester following the completion of their bachelor’s program. Students enrolled in MBA courses through the 4+1 program who earn a grade of C or lower may be dismissed from the MBA program. Students enrolled in the 4+1 program who do not successfully complete their undergraduate degree in accordance with the MBA admission standards may be dismissed from the University. Students dismissed from the 4+1 program can apply for admission to the MBA program one year after their dismissal.

Bachelor of Science in Business Administration Concentrations

The Business Administration programs offered through Graduate & Continuing Education are 100% online degree completion programs. All of the major requirements and liberal arts and sciences needed to complete the program are available online.

• Accounting
• Management
• Marketing

Requirements for the Major in Business Administration

Concentration for the Major in Business Administration

Note:

Please note: Additional free electives may be required to reach 120 total.