Business Administration, Graduate Certificate in Marketing Management

Business Graduate Committee

Program Chair

Beverley Hollingsworth, Ph.D.

Program Advisors

Denise Simion, Ph.D.
 

Committee

Beverley Hollingsworth, Ph.D. Chair

Michael Greenwood, Ph.D.

Denise Simion, Ph,D.

Kwahng Kimm Ph.D. 

Renee Scapparone D.B.A

James Page, Ph.D.

Marian Simion, Ph.D.

Marie Hunte, M.S.

James Monette, MBA

Patrck Malone, J.D., MBA

Brain Webb, MBA

Certificate Overview

The Graduate Certificate in Marketing is made up of the three-course Marketing Concentration in the Fitchburg State University MBA program. Students enrolled in this program will gain an understanding of a number of advanced marketing concepts.

Students who successfully complete the graduate certificate in Marketing and then become admitted to the MBA program at the University may apply those credits to the Marketing Concentration in the MBA at Fitchburg State, and with just seven additional courses, satisfy the requirements for the MBA.

The certificate cannot be taken concurrently with the MBA program. The Graduate Certificate in Marketing is available online only.

Certificate Learning Outcomes - Marketing Management

• Students will be able to conduct market research for information, sampling, data collection, data analysis, interpretation, reporting, explain design implementation, explain the qualitative methods of interviewing and focus groups, and design business-wide continuous improvement processes for regular review of branding and business activities, evaluate the social, ethical, and economic aspects of advertising and promotion, and implement needed change.
• Students will be able to assess available methods for creating quantitative surveys that best identify the target audience and maximize response rates that can be analyzed and applied to marketing data to make data-driven decisions regarding the marketing mix, assess consumer trends and business ethics in determining their potential impact on branding image and business success in the global environment, and describe media planning, strategy, and promotional programs.

Required Courses, (9 credits)

• MGMT 9165 - Marketing Research and Analysis
• MGMT 9300 - Marketing Strategies
• MGMT 9330 - Integrated Marketing Communications

Total for Certificate - 9 Credits

Admissions Standards and Criteria

Admission into the Graduate Certificate in Marketing Management will be the same as admission into the MBA program.

We are accredited by The International Assembly for Collegiate Business Education (IACBE). To enroll in the Master of Business Administration Program, a student must submit documents as outlined in the graduate admissions section as well as:

• An undergraduate GPA not less than 2.8 (students below a 2.8 must also submit a letter of recommendation to be considered for admission)
• TOEFL scores for natives of non-English speaking countries

Applicants to the Online/Accelerated MBA program who hold a bachelor degree in business are usually ready to begin the graduate-level coursework immediately, assuming that they have a suitable academic background. Professional experience is also a suitable foundation for graduate work. Students who do not hold a bachelor degree in business, or do not have the equivalent in professional experience, may wish to take courses at the undergraduate level to build a stronger foundation for graduate level work. Determination is made by the Graduate Program Chair.

Note - Students admitted to the MBA program or already enrolled in the MBA are not eligible for the certificate stand alone option.