Jul 18, 2024  
Fitchburg State University 2022-2023 Graduate Catalog 
    
Fitchburg State University 2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Educational Leadership and Management, Online Education Administration Graduate Certificate (Online)


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Graduate Program Chair

Phillip Saisa, Ed.D.

Graduate Curriculum Committee


Nermin Bayazit, PhD
Lyndsey Benharris, PhD
Anne Howard, PhD
Laurie Link, EdD
Margaret O’Hearn-Curran, PhD
Phillip Saisa, EdD

Robert Shapiro, PhD, BCBA-D
Annette Sullivan, EdD

Graduate Certificate, EDLM Administrative (online)


Program Description

This new certificate program offers three specialized courses and experience that equip graduate students with additional skills and competencies necessary for becoming effective online educational administrative leaders. This certificate program is an interdepartmental program and, although it stands on its own, is a part of the M.Ed. Education Leadership and Management.

Student Learning Outcomes


  • Develop an understanding of Customer Relations Management Systems (CRM) and their use for personalized communication with prospective students and moving prospective students through the recruitment cycle
  • Demonstrate knowledge of managing effective online marketing campaigns designed to influence audiences and build brand equity
  • Demonstrate  an understanding of how to use data analytics to evaluate and assess marketing campaigns
  • Develop knowledge of foundational requirements of designing and delivering high quality online learning experiences
  •  Develop knowledge of regulatory issues impacting online education
  •  Demonstrate an understanding of what is required to ensure that online programs and courses are in compliance with institution, state and federal codes, guidelines and policies

Admissions Standards and Criteria


You must meet the following requirements to be eligible for admission.

  • Submit graduate application and $50 application fee
  • Bachelor’s degree from a regionally accredited institution, with official transcripts
  • Overall undergraduate GPA of not less than 2.8
  • Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
  • Professional resume
  • Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience.
  • No GMAT is required
  • An essay, no more than one page in length, in response to one of the following questions:
  • Tell us about a positive situation in which you helped a person and made a significant difference in that person’s life.
  • What are the most important factors in establishing a long-term working relationship with students, friends, etc.?
  • Tell us about a significant event that involved you in a teaching or helping mode.
    • Describe the situation as it occurred at the time.
    • What did you do in that particular situation?
    • How did you feel about the situation at the time you were experiencing it?
    • How do you feel about the situation now?
    • What would you change, if anything?

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