Jul 18, 2024  
Fitchburg State University 2023-2024 Undergraduate Catalog 
Fitchburg State University 2023-2024 Undergraduate Catalog

Public Relations, Social Media, and Advertising Production Concentration, Communications Media, B.S.

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Communications Media


Jeff Warmouth    
Professors Associate Professors Assistant Professors
Robert Carr Jonathan Amakawa Rachelle Dermer
Robert Harris Mary Baker John (J.J.) Sylvia
Randy Howe Kevin McCarthy Mary Vreeland
Jon Krasner Kyle Moody  
Viera Lorencova Les Nelken  
M. Zachary Lee Britton Snyder  
Kelly Morgan Donald Tarallo, Jr.  
Charles Roberts Samuel Tobin  
Charles Sides    
Jeffrey Warmouth    

Objectives for the Program in Communications Media

The Communications Media Program prepares individuals to assume communication positions as freelancers, designers, independent producers, or employees of corporations, institutions, and media organizations.

The program provides a blend of the principles and practices necessary for the effective design, production, and evaluation of media for information presentation by graphic, photographic, film, video, electronic, and print technologies. In combination with the General Education Program, Communications Media fosters the development of skills critical to adapting to an ever changing technological and knowledge-based society.  

Student Learning Outcomes

B.S. in Communications Media

  • Students should demonstrate proficiency in the core tools and skills of their discipline.
  • Students should be able to apply aesthetic principles to their work by developing and defending a portfolio that demonstrates craftship and meets professional standards for their discipline.
  • Students should be able to explain how their work fits in the historical and theoretical context of their discipline.
  • Students should apply core theoretical principles to the analysis and critique of media.
  • Students should recognize and apply ethical perspectives to their work.

Requirements for the Major in Communications Media

The Bachelor of Science degree in Communications Media requires 54 semester hours in its major requirements. Course requirements are organized into five phases.

General Education Program Requirement

Phase I Freshman Introductory Requirements

Phase I exposes students to the foundations, concepts, and practices used in the preparation, delivery, evaluation, and research of verbal and visual messages.

Phase II Applied Concentration

Phase II enables students to become involved with an in-depth investigation of an area in communications which is most closely aligned with individual talents and interests. Students must select and complete one concentration with the consent of their advisor. A minimum of five required courses must be taken within a concentration.

Note: Only students who have completed the requirements of a second concentration can formally declare this concentration to have it recognized on their transcript.  Students interested in Communication Studies as a second concentration may formally declare it at any time.

Note: For some concentration courses, students are expected to pay for supplies that may range in cost from $100 to $300 per course.

Media History Requirement

Communications Media students are required to complete a media history course, prior to their capstone internship, selected from the following list.  Dual concentration students need only take one media history course from either of their concentrations to fulfill the requirement.

Public Relations, Social Media, and Advertising Production Concentration


It is recommended that students take the history course related to their concentration as part of their General Education Program. These courses include History of Film I, History of Film II, History of TV, History of Graphic Design, History of Photography, History of Theater I and II.

Phase III Departmental Electives

In consultation with their advisor, students select four courses from GAME, COMM, TETA, or THEA:

  • Four additional courses in the same concentration
  • Four courses in other concentrations
  • Four courses from a combination of concentrations, including additional theory, conceptual, or methodological courses

Any course which a student is using to fulfill either a General Education Program Requirement or a Minor may NOT be counted toward Phase III Requirements for the major.

Phase IV Upper-Level Theory/Conceptual/Methodological Requirements

Students in their junior/senior year will take the following:

Required Course


VISIONS is an annual juried exhibition of the best work by Communications Media students during that year. VISIONS is held in late April of each year.

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