Business Administration, Marketing Management Concentration, Online/Accelerated

Business Graduate Committee

Program Chair

Beverley Hollingsworth, Ph.D.

Program Advisors

Denise Simion, Ph.D.
 

Committee

Beverley Hollingsworth, Ph.D. Chair

Michael Greenwood, Ph.D.

Denise Simion, Ph,D.

Kwahng Kimm Ph.D. 

Renee Scapparone D.B.A

James Page, Ph.D.

Marian Simion, Ph.D.

Marie Hunte, M.S.

James Monette, MBA

Patrck Malone, J.D., MBA

Brain Webb, MBA

Online/Accelerated MBA

Program Objectives

The Online/Accelerated Master of Business Administration (MBA) Program is designed to prepare leaders in business and in administration. It seeks to develop decision makers with strong analytical skills who are socially responsible, sensitive to cultural diversity and aware of the broadening world market.

Program Description

The Online/Accelerated MBA program is comprised of a common core of advanced courses in business, and a concentration in one of eight areas: Accounting, Business Analytics Management, Finance  Healthcare Management, Human Resource Management, Management, Marketing and Supply Chain Management for a total of 30 credits. Students must be admitted and confirm their intent to enroll in order to register for these 7-week courses. There are six terms each year, two in the fall, two in the spring, and two during the summer. Deadlines apply, but the six start dates allow for students to enter the program at multiple points during the year.

To complete the degree students must fulfill the following:

Six courses (18 credits) in advanced core

In the advanced core students acquire advanced skills and knowledge regarding current business and management practice and methodology.

Eight specialized concentrations

The specialized concentrations are in the fields of accounting, business analytics, finance, healthcare management, human resource management, marketing, management and supply chain management. Each concentration is made up of 3 specialized courses. 

One Elective Course

The MBA program requires students to complete one elective course. Students can choose any 8000 or above level course. 

MBA Common Core Learning Outcomes

1. Students will be able to demonstrate well-developed problem-solving skills including the ability to recognize problems; analyze uncertain situations; interpret and use data and evidence in drawing conclusions; develop alternative solutions, and adapt and innovate in a new setting.
2. Students will be able to integrate theory and practice across business functional areas and employ appropriate decision-support methods for the purpose of strategic analysis, planning, implementation, and control.
3. Students will be able to articulate the major theories and concepts in the areas of accounting, finance, management, and marketing.
4. Students will be able to employ and apply appropriate technical and quantitative techniques and methods in the analysis of real-world business situations.
5. Students will be able to communicate to relevant audiences, including the composition of clear, consistent, and effective written forms of communication and the composition and presentation of effective oral business presentations.
6. Students will be able to demonstrate well developed organizational, leadership, and teamwork skills for the effective implementation of organizational policy.
7. Students will be able to identify and analyze the ethical obligations and responsibilities of business.
8. Students will be able to identify the opportunities and challenges of globalization and apply managerial skills to global business issues.

Marketing

1. Students will be able to conduct market research for information, sampling, data collection, data analysis, interpretation, reporting, explain design implementation, explain the qualitative methods of interviewing and focus groups, and design business-wide continuous improvement processes for regular review of branding and business activities, evaluate the social, ethical, and economic aspects of advertising and promotion, and implement needed change.
2. Students will be able to assess available methods for creating quantitative surveys that best identify the target audience and maximize response rates that can be analyzed and applied to marketing data to make data-driven decisions regarding the marketing mix, assess consumer trends and business ethics in determining their potential impact on branding image and business success in the global environment, and describe media planning, strategy, and promotional programs.

Core Requirements, MBA (18 credits)

Students in all concentrations in the MBA take the following courses:

• MGMT 9040 - Organizational Behavior and Development
• MGMT 9060 - Management Information Systems
• MGMT 9160 - Marketing Management
• MGMT 9170 - Corporate Finance
• MGMT 9180 - Accounting Practices for Managers OR
• MGMT 9500 - Capstone: Strategic Management

Marketing Management Concentration (9 credits)

•  

• MGMT 9165 - Marketing Research and Analysis
• MGMT 9330 - Integrated Marketing Communications
• MGMT 9300 - Marketing Strategies

Elective Course (3 credits)

Elective Course Options: MGMT 9XXX Course from other Online MBA Concentrations (outside the core)

Total for Degree, 30 credits

MBA Admissions Standards and Criteria

We are accredited by The International Assembly for Collegiate Business Education (IACBE). To enroll in the Master of Business Administration Program, a student must submit documents as outlined in the graduate admissions section as well as:

• An undergraduate GPA not less than 2.8 (students below a 2.8 must also submit a letter of recommendation to be considered for admission)

• TOEFL scores for natives of non-English speaking countries

Applicants to the MBA program who hold a bachelor degree in business are usually ready to begin the graduate-level coursework immediately, assuming that they have a suitable academic background. Professional experience is also a suitable foundation for graduate work. Students who do not hold a bachelor degree in business, or do not have the equivalent in professional experience, may wish to take courses at the undergraduate level to build a stronger foundation for graduate level work. Determination is made by the Graduate Program Chair.

Dual Concentration

Dual Concentrations

Students enrolled in the MBA program who have a GPA of 3.00 or higher after at least one semester of enrollment may request enrollment in one of the approved dual concentration options listed below. Students approved for a dual concentration will need to meet the requirements for the catalog year in which their dual concentration is approved.

Students enrolled in a dual concentration must complete the course requirements for each concentration. Each course in the program may only be counted once. Students in a dual concentration will complete a total of 39 credits.

One additional MBA concentrations below can be added to your current concentration with approval from the Graduate Department Chairperson and Graduate Academic Dean.

Students enrolled in the Campus Based MBA Program can choose from the concentrations that offer on-campus options (Accounting/Finance or Human Resource Management)

• Accounting (online and campus based)
• Business Analytics (online)
• Finance (online)
• Healthcare (online)
• Human Resources Management (online and campus based)
• Management (online and campus based)
• Marketing Management (online)
• Supply Chain Management (online)