Nov 26, 2021  
Fitchburg State University 2012-2013 Undergraduate Catalog 
    
Fitchburg State University 2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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BSAD 3300 - Fundamentals of Marketing


3 cr. 3 hr. Day course offered every Semester. Also offered evenings.

This course discusses the role of marketing in our economic and social structure. It includes the planning, distribution, pricing and promotion of goods and services to consumer and industrial markets in the context of internal activities of the firm and environmental forces.



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