Sep 25, 2021  
Fitchburg State University 2012-2013 Undergraduate Catalog 
    
Fitchburg State University 2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 3430 - Writing for Advertising


3 cr. 3 hr. Day course offered in the Fall. Also offered evenings.

The course provides an introduction to the principles, strategies and ethical issues in writing advertising for various media. Students create written copy for individual unified media campaigns.



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