Feb 22, 2024  
Fitchburg State University 2020-2021 Undergraduate Catalog 
    
Fitchburg State University 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BSAD 3310 - Consumer Behavior


3 cr. 3 hr. Day course offered in the Fall. Also offered evenings.

This course familiarizes the student with the consumer decision making processes. It utilizes the concepts of the social and behavioral sciences in order to provide an understanding of consumer buying behavior.

Prerequisite(s): BSAD 2040 .



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