Jun 12, 2024  
Fitchburg State University 2020-2021 Undergraduate Catalog 
    
Fitchburg State University 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BSAD 3320 - Market Research


3 cr. 3 hr. Day course offered in the Fall. Also offered evenings.

This course emphasizes the importance of research in marketing planning and decision making. Instruction includes the basics of scientific investigation, the search for information, sampling, data collection, data analysis, interpretation and reporting.

Prerequisite(s): BSAD 2040 .



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