BSAD 3330 - Advertising

3 cr. 3 hr. Day course offered in the Fall. Also offered evenings.

In this course students become knowledgeable about the preparation and use of advertising. Topics include the functions of advertising, planning an advertising campaign, copy, artwork and media selection.

Prerequisite(s): BSAD 2020 , BSAD 2030 , BSAD 2040 , BSAD 3500 .