BSAD 4340 - Developing Marketing Strategies

3 cr. 3 hr. Day course offered in the Spring. Also offered evenings.

Through the use of case studies and, where possible, cooperating businesses and nonprofit organizations, students identify pertinent marketing problems and opportunities, assess the organization’s resources and develop viable marketing programs. The course includes new product development and management strategies for effective marketing policies over the course of the entire product life cycle.

Prerequisite(s): BSAD 2040 .