Jul 20, 2024  
Fitchburg State University 2012-2013 Undergraduate Catalog 
Fitchburg State University 2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Concentration, Business Administration, B.S.

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Business Administration

Chairperson, Business Administration

Diane Caggiano

Associate Professors
Assistant Professors

Diane Caggiano
James Noonan
Louis Ziv

Beverly Hollingsworth
Kwahng Kim
Joseph McAloon
Charles Wellens

Richard Desroches
Francis Morrison

Audrey Pereira
Reneé Scapparone
Gary Vostok

Objectives for the Program in Business Administration

The Business Administration Department prepares each student to take a responsible position within the world of business equipped with a knowledge of business theories, policies, and procedures.

The curriculum is based in the liberal arts, coupled with professional courses and a variety of practical business experiences including the opportunity for experiential learning through internships, structured to give the participant an opportunity to apply the theory of the classroom to a specific work experience.

Accreditation Standards

Accredited by the International Assembly for Collegiate Business Education (IACBE).

Requirements for the Major in Business Administration


The Business Administration Program at Fitchburg State University includes concentrations in one of four areas of business: accounting, management, marketing and international business and economics.


The courses beyond the core curriculum are open only to Business Administration majors. These upper-level courses are not transferable from another college if they are required within a student’s concentration.

* Junior/Senior Writing Requirement
** Speaking/Listening Requirement
*** Computer Literacy Requirement

Concentration for the Major in Business Administration

In addition, three marketing electives (from list below) are also required:

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