Marketing Concentration, Business Administration, B.S.

Bachelor of science in Business Administration

Program Objectives

Students who graduate from the Business Administration program are equipped with a knowledge of business theories, policies, and procedures and are prepared to take a responsible position within the world of business. The program refines a student’s commitment to personal values and moral excellence as well as professional competence.

Program of Study

The degree offered by the Business Administration Department is the bachelor of science degree. The curriculum is based in the Liberal Arts, coupled with a sufficient mix of professional courses and a variety of practical business experiences.

The Bachelor of Science in Business Administration requires completion of the 48-credit liberal arts and sciences (LAS) core, the specific requirements for the major, minor, and/or concentration that is chosen, several additional LAS courses required for the major, and elective courses, for a minimum of 120 credits.

Bachelor of Science in Business Administration Concentrations

• Accounting
• Finance (only offered at night)
• Management (online option available)
• Marketing

Requirements for the Major in Business Administration

Concentrations/Options

The Business Administration Program at Fitchburg State University includes concentrations in one of three areas of business: accounting, management and marketing. (Finance is currently available only in the evening.)

Concentration for the Major in Business Administration

Note:

Please note: Additional free electives may be required to reach 120 total.