Marketing Concentration, Business Administration, B.S.

Business Administration

Objectives for the Program in Business Administration

The Business Administration Department prepares each student to take a responsible position within the world of business equipped with a knowledge of business theories, policies, and procedures.

The curriculum is based in the liberal arts, coupled with professional courses and a variety of practical business experiences including the opportunity for experiential learning through internships, structured to give the participant an opportunity to apply the theory of the classroom to a specific work experience.

Student Learning Outcomes

Students who graduate from the Business Administration program are equipped with a knowledge of business theories, policies, and procedures based on the following learning  outcomes:

• Students will be able to integrate the major concepts in the functional areas of business to formulate informed decisions.
• Students will be able to analyze the legal, social, and economic environments of business.
• Students will be able to describe the global environment of business.
• Students will be able to distinguish the legal and ethical obligations and responsibilities of business.
• Students will be able to apply decision-support tools to business decision making.
• Students will be able to demonstrate effective oral and written forms of professional communications.
• Students will be able to collaborate and work in teams to solve business problems.

Accreditation Standards

Accredited by the International Assembly for Collegiate Business Education (IACBE).

4+1 Program Admission and Policy Information

Students admitted into this program can take up to 6 credits of graduate coursework in their Senior year. To remain qualified for enrollment in graduate courses students must have a GPA of 3.5 or higher to register for a graduate course and must maintain this GPA throughout their Senior year. The graduate courses available to 4+1 students is determined by the department and students will choose from a pre-determined department list which courses they plan to complete at the end of their Junior year. Students will also be able to choose which MBA concentration they plan to move into when they choose which courses they would like to enroll in during their senior year. The 6 graduate credits earned during the student’s senior year will count towards their graduate degree. Credits earned will not count towards a student’s undergraduate degree.

Students who graduate at the end of their Senior year in good standing with a GPA of 3.5 or higher and have earned a grade of B or higher in their completed MBA course or courses may continue taking classes in the MBA program in the first summer term B after their undergraduate degree has been conferred.  Students who have been admitted to the 4+1 program and are eligible for continuing in the MBA program after the conferral of their Undergraduate Degree must enroll in their next MBA course by the 2nd semester following the completion of their bachelor’s program. Students enrolled in MBA courses through the 4+1 program who earn a grade of C or lower may be dismissed from the MBA program. Students enrolled in the 4+1 program who do not successfully complete their undergraduate degree in accordance with the MBA admission standards may be dismissed from the University. Students dismissed from the 4+1 program can apply for admission to the MBA program one year after their dismissal.

Requirements for the Major in Business Administration

Concentration for the Major in Business Administration