Dec 08, 2021  
Fitchburg State University 2012-2013 Undergraduate Catalog 
    
Fitchburg State University 2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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BSAD 3310 - Consumer Behavior


3 cr. 3 hr. Day course offered in the Fall. Also offered evenings.

This course familiarizes the student with the consumer decision making processes. It utilizes the concepts of the social and behavioral sciences in order to provide an understanding of consumer buying behavior.

Prerequisite(s): BSAD 3300 .



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