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Dec 02, 2024
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BSAD 4310 - Retail Marketing 3 cr. 3 hr. Day course offered in the Spring.
This course introduces the student to the nature and scope of retail marketing and management. The course includes the structure of retailing, merchandising, buying, pricing, promotion and organization, as well as management of the retail firm.
Prerequisite(s): BSAD 3300 .
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