Sep 17, 2021  
Fitchburg State University 2012-2013 Undergraduate Catalog 
    
Fitchburg State University 2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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BSAD 4310 - Retail Marketing


3 cr. 3 hr. Day course offered in the Spring.

This course introduces the student to the nature and scope of retail marketing and management. The course includes the structure of retailing, merchandising, buying, pricing, promotion and organization, as well as management of the retail firm.

Prerequisite(s): BSAD 3300 .



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