Certificate in AI & Data-Based Communication Strategy

The certificate is a 12-credit program designed to provide students with an in-depth understanding of artificial intelligence (AI) and data analytics concepts, technologies, and their applications in the field of communication. It equips students with the knowledge and skills necessary to effectively integrate AI into communication strategies, evaluate AI systems, and navigate the societal and ethical impacts of AI advancements.

Learning Outcomes

1. Understand the substantive legal, policy, and ethical dimensions of artificial intelligence, big data, predictive analytics, algorithms, and automated decision-making through exposure to a variety of sources of information and diverse perspectives.
2. Identify how businesses, individuals, organizations, and governments use data and Al.
3. Develop strategies for the ethical and effective implementation of AI and data analysis technologies in communication, considering factors such as privacy, security, potential biases, and the need for human-centered design.
4. Evaluate and critique the impacts of data and AI on society.